FAQs

At heart we’re a digital marketing agency that aims to meet the online needs of your business. This includes managing your social media presence, creating and optimizing your Google Ads campaigns, renovating your website, or providing content management services. Prime Digital is ready to do whatever’s required to meet your expectations and help you excel in your market.

We offer a range of unique services that can be found in the top menu above. They cover seven main areas: search engine optimization, pay-per-click, social media, creative content, branding & visibility, email marketing and website development.

Paid marketing and SEO work best when used together. Setting up a paid campaign is a great way to find what works best for your business. However, it’s also important to remember that once your ad budget ends, SEO can help build trust and produce results long term.

Digital marketing is one of the most cost-effective forms of marketing available to businesses. Compared to other more traditional forms of marketing it’s far easier to accurately measure the results of your campaigns, which in turn enabled you to make informed decisions regarding ROI. A well-planned digital marketing campaign can result in significant returns when implemented effectively, all for a relatively modest investment.

Digital marketing allows you to reach your target audience in ways that traditional forms of marketing does not. Depending on the channels used, you can target your market accurately at all stages of the conversion process, reaching them with highly relevant messaging and content. Digital marketing is also easily measurable, so you can evaluate precisely where your efforts are having the most impact.

Search engine optimisation (SEO) focuses on promoting a website within the organic (free) search results, with the aim of improving its visibility for relevant keywords and terms their target audience use.

Pay-per-click (PPC) marketing serves ads to those same users based on keywords, demographics or other targeting – but works as an auction-based system where the advertiser is charged per click on their ad. PPC advertising is available on a variety of online platforms, including search engines such as Google and Bing, and social networks like Facebook and LinkedIn.

SMM (social media marketing) is the process of increasing brand awareness and engagement across different social platforms. You build your business persona and market your services or products on each platform.

There are many ways to increase sales, even when working with a limited budget. The easiest is to analyse your existing client base and ask: can you offer an upsell on your current products or services? Run a promotion or offer for a limited time period. Increase sales by growing the number of leads or customers in your sales funnel, which in turn will increase your number of qualified leads and potential sales. An effective digital marketing plan will enable you to do this and more.

On-page SEO is anything that you do on your own website – content, back-end optimization, meta tags, etc. Off-page SEO is less controllable. Off-page SEO is what happens off of your website that relates directly back to it. This may include domain authority, backlinks, and more.

Absolutely. Word of mouth can be good, but the majority of consumers find and research companies online before making large purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

As a general rule of thumb, companies should be publishing new blogs at least twice a month – blogs are key to keeping your website updated with the relevant and fresh information that search engines prefer. If any significant news or information has been released, that content should be posted as soon as possible. Pillar pages and landing pages content should be regularly revised as the company grows and changes.